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Shopify vs Wix: Best Ecommerce Platform for SEO in [2024]

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  • Post last modified:March 21, 2024

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Key Takeaways

  • Choosing the best ecommerce platform for SEO is important to your online business success, and SEO is a key factor to consider.
  • Shopify and Wix are both popular ecommerce platforms, but they differ in their SEO capabilities.

After checking out Shopify and Wix, I learned that picking the right spot for my online store is super important, especially for SEO, which helps people find my store on search engines.

Shopify is awesome for businesses looking to grow and improve their search rankings, with lots of tools for SEO. Wix is easier to use and great for smaller shops that want to keep things simple but effective.

Please read on for more information!


If you’re running an online store, picking the right place to set it up is super important. One big thing to think about is how easy it is for people to find your store on Google or other search engines. This is called SEO, or search engine optimization. A good SEO-friendly platform means more people can find your store online, which can lead to more sales.

Shopify and Wix are two of the top choices for setting up your online shop. They both offer cool tools and ways to make your store just how you want it. But when we talk about SEO – making sure your store shows up high in search results – which one is better?

In this article, I’ll take a closer look at Shopify and Wix to see how they stack up in SEO. This will help you figure out which one might be the best pick for your shop.

Best Ecommerce platform for SEO research

Evaluating The Best Ecommerce Platform for SEO

As an owner of an ecommerce business, I understand that SEO is key to bringing organic traffic to my online store. This makes selecting the right ecommerce platform vital for SEO success. In this section, I’ll talk about why SEO matters for ecommerce and what SEO features to look for in ecommerce platforms.

Importance of SEO in Ecommerce

SEO, or search engine optimization, means making your online store more visible in search engine results for the keywords your customers use. This is important for ecommerce because it brings organic traffic to your site, potentially increasing sales and revenue.

When picking an ecommerce platform, its ability to support your SEO goals is crucial. A platform with strong SEO capabilities can help your site rank better in search results, enhancing your visibility to potential customers.

Best Ecommerce Platform for SEO: Shopify

Shopify stands out as the best ecommerce platform for SEO, offering a comprehensive suite of tools and features to help store owners make their websites more visible to search engines. In this section, I’ll delve into how Shopify solidifies its reputation as the best ecommerce platform for SEO through its built-in SEO tools, enhancements available in the Shopify App Store, and customizable SEO settings for optimal performance.

Shopify’s Built-in SEO Tools

One of the reasons Shopify is regarded as the best ecommerce platform for SEO is due to its extensive built-in SEO tools. These tools allow you to modify title tags, meta descriptions, and URLs, making it easier for search engines to understand and rank your site. Moreover, Shopify automatically creates sitemaps, a crucial feature that aids search engines in efficiently crawling and indexing your site’s pages.

Shopify enhances your ability to improve your site’s SEO further by enabling you to add alt text to images, implement redirects, and tailor your robots.txt file. These functionalities are pivotal in boosting your site’s visibility and ranking on search engine results pages, showcasing why Shopify is the best ecommerce platform for SEO.

Enhancing SEO with the Shopify App Store

Beyond its built-in capabilities, Shopify cements its position as the best ecommerce platform for SEO with its App Store. The App Store is rich with SEO apps designed for keyword optimization, link building, and content enhancement. These apps are instrumental in elevating your site’s SEO performance and driving increased traffic to your store.

Prominent SEO apps in the Shopify App Store, such as Yoast SEO, SEO Manager, and Plug in SEO, offer a variety of features including keyword optimization and meta tag editing. Their availability and effectiveness contribute to Shopify’s status as the best ecommerce platform for SEO.

Customizable SEO Settings for Optimal Performance

Shopify’s flexibility in customization and control over SEO settings further solidifies its position as the best ecommerce platform for SEO. You can enhance your website’s trustworthiness and security by customizing domain names, SSL certificates, and Shopify Payments settings.

Additionally, Shopify’s marketing tools, like email marketing and social media integration, play a crucial role in driving more traffic and conversions to your store. With its scalable infrastructure and advanced content management system, Shopify supports business growth and audience expansion, reinforcing its reputation as the best ecommerce platform for SEO.

In summary, Shopify’s comprehensive SEO tools, customizable settings, and App Store enhancements make it the best ecommerce platform for SEO. Whether starting a new online store or expanding an existing one, Shopify provides the SEO capabilities needed to increase your site’s visibility, traffic, and conversions.

Another Best Ecommerce Platform for SEO: Wix

Wix also stands out as one of the best ecommerce platforms for SEO, offering a bunch of tools to help businesses get their websites noticed by search engines.

Wix SEO Wiz and Easy-to-Use Tools

A big highlight of Wix is its SEO Wiz. This is a guide that helps you step by step to make your website more search engine friendly. It covers everything from picking a good domain name to making your site run faster and filling your content with the right keywords. For businesses just getting started with SEO, the SEO Wiz is super helpful to get you on the right track.

Wix doesn’t stop there. It gives you lots of simple SEO tools, like an SEO checker that tells you how well your site’s doing and a keyword tool to find the best words to reach your customers. These tools make it easier for any business to make their site better for search engines.

Making SEO Changes Easily with Wix

One reason Wix is one of the best ecommerce platform for SEO is how flexible and customizable it is. You can change your URLs, metadata, and what your website says to make sure search engines like it more. Wix also has templates that are ready for SEO, so you can start with a site designed to be friendly to search engines.

Wix and Technical SEO

Wix really thinks about the technical side of SEO too. They make sure their platform is set up well for search engines. This includes making sure your site is secure (SSL encryption), works great on phones (mobile optimization), and loads quickly (site speed optimization). Plus, Wix’s app market lets you add more tools to your site to help with SEO.

All in all, Wix gives businesses a bunch of SEO tools and features, making it a strong choice for improving SEO. While it might not scale as big as some other platforms, Wix’s user-friendly approach and customizable options make it the best ecommerce platform for SEO, especially for small to medium businesses looking to get more visibility without spending a ton.

Best Ecommerce Platform for SEO: Comparative Analysis

When you’re deciding on the best ecommerce platform for SEO and your online store, Shopify and Wix are two big names that come up. Both offer cool tools and features to help you set up and run your store, but they’re different in a few important ways. Let’s compare Shopify and Wix to see which might be the best fit for you.

Features and Adding More Stuff

Shopify is known for having lots of ecommerce features right from the start. It has an awesome app store where you can find extra things to add to your store, making Shopify the best ecommerce platform for SEO for many. Shopify also has lots of designs and themes to make your store look professional.

Wix might not have as many ecommerce features as Shopify, but it also has an app market for adding more functions to your store. Plus, Wix gives you lots of design options to customize your store’s look.

Easy to Use and User Experience

Both Shopify and Wix are easy to get the hang of, even if you’re new to selling online. Shopify has a straightforward setup, while Wix lets you drag and drop things to customize your store easily.

Prices and What You Get for Your Money

Shopify’s plans start at $29 a month, and Wix starts at $23 a month. If you’re looking at what you get for your money, Shopify might be better for bigger stores or if you need lots of features because it’s more reliable and has more ecommerce tools. Wix could be a better choice for smaller stores or if you’re just starting out and want to keep things simple.

In the end, both Shopify and Wix are solid choices for building an online store. The best ecommerce platform for SEO and your needs depends on what you’re looking for in terms of features, ease of use, support, and price.

Best Ecommerce Platform for SEO: Marketing and Sales Features

Promotional Tools and SEO

When boosting your online store and enhancing your SEO, Shopify and Wix both bring a lot to the table with their unique features. Let’s dive into how each platform helps you promote your store and improve your SEO, making them contenders for the best ecommerce platform for SEO based on your needs.

Shopify’s Promotional and SEO Tools

Shopify is packed with promotional tools like discount codes, gift cards, and a feature to catch customers who’ve left their carts. These tools are fantastic for increasing sales and bringing back customers who didn’t complete their purchases. Shopify also has a blogging feature, letting you create content that boosts your SEO and draws more visitors to your store.

Wix’s SEO Features

Wix isn’t behind, offering great SEO tools to help your site rank better in search engines. You can tweak your site’s URLs, meta tags, and image alt texts for better SEO. Wix’s SEO Wiz walks you through optimizing your site, making it easier to get noticed by search engines.

Social Media Sales and Integration

Both Shopify and Wix excel in connecting your store with social media. They allow you to link up with platforms like Facebook, Instagram, and Pinterest, expanding your reach and boosting sales. Shopify stands out by letting you sell directly on Facebook and Instagram and create posts that people can shop from directly.

Wix also offers robust social media tools, including adding social media buttons to your site and showcasing your Instagram feed. Wix’s tool for social media marketing lets you craft and post social media content right from the Wix dashboard.

Email Marketing for Customer Engagement

Email marketing is crucial for keeping in touch with your customers, and both Shopify and Wix offer tools to help. Shopify’s Shopify Email tool lets you send out professional emails easily. It also works well with other email tools like Mailchimp and Klaviyo if you need more features.

Wix provides its email marketing tool, Wix ShoutOut, for crafting and sending out sleek emails. It, too, integrates with leading email services like Mailchimp and Constant Contact, ensuring you can reach your customers effectively.

In summary, both Shopify and Wix offer a variety of tools to promote your store and boost your SEO, making them both strong contenders for the best ecommerce platform for SEO. Whether you’re focusing on social media integration, email marketing, or SEO optimization, choosing between Shopify and Wix comes down to which platform’s tools and features best fit your business goals.


As I wrap up my look into the best ecommerce platform for SEO, it’s really clear to me that picking the right place to set up my online store isn’t just about the cool features each one has. How well my store can be found by people using Google or other search engines is super important.

I found out that Shopify is really good for growing a business and making sure it shows up high in search engine results. It has lots of tools to help with that, and you can change a lot of things to make your store work better for SEO. This is great for businesses that want to get bigger and get noticed more on the internet.

Wix, on the other hand, is super easy to use and has good SEO tools too. It’s especially good for smaller businesses that don’t need things to be too complicated but still want people to find their store online.

Both Shopify and Wix offer unique features, and the choice between them depends on the specific needs of the store, the owner’s technical expertise, and their plans for future growth. The optimal choice is the platform that not only meets current requirements but also supports the store’s growth over time. The best platform is ultimately the one that enhances the store’s visibility to potential customers and increases sales.

Enjoy this post on the best ecommerce platform for SEO? Please see my post on “Is Shopify Legit?”

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